Advertising 

Types of Advertising That Can Help Brand Your Business

Advertising is an advertising communication which uses an officially sponsored, officially endorsed message to sell or promote a commercial product, service or concept. Sponsors of advertising normally are businesses wishing to market their services or products. The products or services bear the names of official sponsors to advertise their official sponsorship. For example, if a shoe company wanted to endorse the name of a popular sports team, it could have a sponsor’s logo imprinted on the shoes bearing that team’s logo. Under normal circumstances, this sponsorship is disclosed to the…

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Sales 

Customer Relationship Management (CRM) and Software Applications

Sales are basically activities concerned with the quantity or sale of products at a specified date and price. In simple terms, sales are the exchange of services or products for money. A sale is also regarded as the termination of a bargain. This article presents some common definitions of sales and their significance in corporate life. Salespersons in an organization refer to the individuals who actually carry out sales activities. They include sales personnel, sales managers, floor brokers, and sales consultants. A sales representative must be a member of the…

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Marketing 

Marketing Basics For Achieving The Marketing Goal

Marketing refers to the act of taking steps that influence the purchasing or selling of a particular product, service, or even good. In this modern era, marketing has become one of the most powerful marketing tools for business. The New York Times has defined it as “the art of conveying messages in such a way that the receiver perceives a need to buy or behave in a way that reflects the value the message provides”. This ability allows marketers to influence consumers to purchase a specific product or service. In…

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Sales 

Salespeople Source Leads

Sales are activities conducted with the expectation of earning a profit by either selling products or the quantity of products sold in a specified time frame. The sale of a product to a customer is also commonly considered a sale, although delivery of the product to the end user is an essential part of sales. There are five basic stages in every sales transaction: pre-sales, product development, sales, after sales support and turnover. Pre-sales activities include internal preparations for the sales presentation, marketing analysis and research and any other preparatory…

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Business 

C Corp Can Be a Good Choice For Many Businesses

A business is defined according to Webster’s Dictionary as a company or organized entity, usually of interrelated or related types, engaged in business. The activities of any business may be domestic or for-profit, public or private, international or local. Business enterprises may be sole proprietorships, partnership or corporations, registered agents and individuals. A business can also be composed of a number of small units which, although having the same purpose and intent are operated independently of each other. Small business may be a chain of stores, offices, warehouses or other…

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Customer Service 

Characteristics of Good Customer Service

Customer service is essentially the provision of exceptional service to customers prior to, during, and even after a sale. These interactions are designed to inform, guide, and entertain a customer. Individuals who provide this service often refer to it as meeting the customer where they are. The perception of successful interaction depends largely on how employees “can adjust themselves to that of the customer.” Customer service involves more than just giving customers their orders in a timely fashion. There is also the issue of demonstrating care and concern for the…

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Advertising 

Trends in Advertising and Marketing in the Future Decades

Advertising is a public communication that uses an officially endorsed, publicly advertised message to advertise or promote a commercial product, service or concept. Advertisers of advertising are usually businesses wishing to market their goods or services to the general public. For example, a person might go to the local coffee shop to get a cup of coffee and inside there will be an advertisement for a local business or service. Every time a person visits that place they are indirectly engaging in advertising because the shop welcomes them by placing…

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Marketing 

Marketing Strategies – The Key Aspects of Marketing

Marketing is the act of promoting products and services in order to acquire new business. Marketing refers to various activities that a business undertakes to advertise the sale or purchasing of a particular product, service, or asset. In modern business and marketing literature, marketing is often regarded as an art form. In recent years, it has come to be known as one of the most important disciplines for business management professionals. In 2017, The New York Times classified it as “perhaps the one area of business that will be most…

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Customer Service 

5 Customer Service Skills That Can Have a Big Impact on Your Bottom Line

Customer service is really the provision of exceptional service to consumers prior, during, and even after a sale. The “perceived success” of these interactions depends on how employees “can adjust themselves” to the customer’s personality. The very nature of human beings, means that customers can be very difficult people. They can be impatient, they can have different needs, and they can be fussy. But, if treated with care, the customers can be very nice, even in their irritability. And if employees are able to adjust to the way these people…

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Advertising 

Types of Advertising

Advertising is an advertising communication which uses an openly advertised, non-subjective, and targeted message to advertise or market a product, service or concept. The basic definition of advertising is “the creation of knowledge on the market” but advertising also takes the form of visual representation, written communication, or audio or video communication. The main objective of advertising is to generate new consumer demand, to alter the purchasing behavior of consumers, and to create an awareness of the market or a concept in the market. Advertisers of advertising usually are companies…

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