Marketing Communication – The Role of Advertising
Advertising is a communication that uses an actively promoted, non-face-to-face message to advertise or sell a specific product, idea or service. Usually, sponsors of advertising are usually firms wishing to market their goods or services to the general public. However, in some industries like the advertising industry, companies use this media as a tool to advertise for themselves. In a way, advertising helps them earn revenue from a captive audience. For instance, a company that sells a particular kind of machine may use advertisements to let potential customers know about…
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