All About Advertising

Advertising is an advertising communication which uses an openly advertised, non-identifiable message to advertise or promote a product, service or concept. Sponsors of advertising are usually companies wishing to advertise their goods or services to the general public. Advertising has three key elements, namely, the message, the medium and the audience. The message is the one thing that makes an advertisement distinct from other advertisements. The medium is the means by which the message is delivered to the intended recipients. Brand building is one of the most important aspects of…

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