Marketing 

Marketing Plan

Marketing refers to various activities that a business undertakes in order to advertise or sell a product, service, or asset. In today’s world, marketing has become so important that one must have a strong marketing strategy. The following are some aspects of marketing that any business must master. Marketing is usually defined as an attempt by a firm or organization to persuade others to respond to its offerings and buy a particular product or service. Marketing therefore includes various activities, such as research, development, marketing, advertising, sales, and distribution. In…

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Marketing 

Marketing Basics For Achieving The Marketing Goal

Marketing refers to the act of taking steps that influence the purchasing or selling of a particular product, service, or even good. In this modern era, marketing has become one of the most powerful marketing tools for business. The New York Times has defined it as “the art of conveying messages in such a way that the receiver perceives a need to buy or behave in a way that reflects the value the message provides”. This ability allows marketers to influence consumers to purchase a specific product or service. In…

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Marketing 

Marketing Strategies – The Key Aspects of Marketing

Marketing is the act of promoting products and services in order to acquire new business. Marketing refers to various activities that a business undertakes to advertise the sale or purchasing of a particular product, service, or asset. In modern business and marketing literature, marketing is often regarded as an art form. In recent years, it has come to be known as one of the most important disciplines for business management professionals. In 2017, The New York Times classified it as “perhaps the one area of business that will be most…

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Marketing 

Types of Marketing

Marketing refers to various activities that a business undertakes in order to advertise the sale or purchasing of a certain product, service, or just generally. It is also used to refer to the ways by which potential customers are lured into becoming customers of particular companies. In recent times, The New York Times has defined it as “the science of communicating with the public through any media”. The marketing concept is so important that it has now become an industry by itself. When it comes to the advertising part of…

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Marketing 

Four Ps of Marketing Mix

Marketing refers to acts a business undertakes to advertise the sale or purchase of a particular product, service, or even good. In recent years, The New York Times has described it as “perhaps the oldest form of advertising in the world”. Marketing involves the use of a variety of media to reach a broad audience. Advertising can take many forms, including traditional marketing such as the distribution of circulars and mailings, and online marketing through email, social media, and search engine optimization (SEO). The internet has become one of the…

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Marketing 

Defining Marketing

Marketing refers to various activities that a business undertakes in order to advertise the sale or purchasing of a particular item, service, or product. In modern use, marketing is generally used to refer to the advertising of products and services. The New York Times defined it as “the discipline of conveying information to a large number of people so that they make a buying decision”. This type of marketing takes a wide range of forms, ranging from television commercials to online reviews. Sales and marketing managers have come to regard…

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