Marketing 

Types of Marketing

Marketing refers to various activities that a business undertakes in order to advertise the sale or purchasing of a certain product, service, or just generally. It is also used to refer to the ways by which potential customers are lured into becoming customers of particular companies. In recent times, The New York Times has defined it as “the science of communicating with the public through any media”. The marketing concept is so important that it has now become an industry by itself. When it comes to the advertising part of…

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Marketing 

Four Ps of Marketing Mix

Marketing refers to acts a business undertakes to advertise the sale or purchase of a particular product, service, or even good. In recent years, The New York Times has described it as “perhaps the oldest form of advertising in the world”. Marketing involves the use of a variety of media to reach a broad audience. Advertising can take many forms, including traditional marketing such as the distribution of circulars and mailings, and online marketing through email, social media, and search engine optimization (SEO). The internet has become one of the…

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Marketing 

Defining Marketing

Marketing refers to various activities that a business undertakes in order to advertise the sale or purchasing of a particular item, service, or product. In modern use, marketing is generally used to refer to the advertising of products and services. The New York Times defined it as “the discipline of conveying information to a large number of people so that they make a buying decision”. This type of marketing takes a wide range of forms, ranging from television commercials to online reviews. Sales and marketing managers have come to regard…

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