Advertising is an advertising communication which uses an openly advertised, non-profit message to advertise or publicize a product, service or concept. There are three broad types of advertising: display advertising, print advertising and promotional advertising. Print advertising usually refers to newspaper inserts, flyers, booklets, billboards, posters and other printed advertising medium. Display advertising generally refers to trade show displays, banners, billboards and other outdoor advertising.
Display advertising can be valuable in two different ways. First of all it is an open advertisement that allows for a viewer to take in and view the product or service offered by a brand. Secondly, display advertising is useful for brand building, which helps to build up recognition and loyalty towards a particular brand or service. The third option, brand building through display advertising, therefore, is useful when you want to generate interest for your product, and also generate awareness of your brand or service.
Television advertising is one of the most common types of advertising. It is very effective because people become familiar with the advertisements and begin to associate them with a particular brand or service. TV advertising therefore generates an immediate response from the audience. Due to the visual effect of television advertisements, they are usually considered as the most powerful form of advertising.
Direct mail advertising is useful for creating brand awareness because the advertisement is sent to potential customers on a regular basis. Direct mail advertisements are different from other forms of advertising because they are usually more personalized and customer oriented. They also provide a unique opportunity for a company to develop and test its own brand image associated with a particular product or service.
Video ads are a relatively new form of advertising that became popular in the late 1990s. Video ads feature real people telling their story in a video format. Video ads are a great way to advertise a brand because you can interact with the video ad. You can also record the video ad and repurpose it by posting it online along with a description and your brand logo. You can also hire celebrities to make infomercials about your products and services in order to further brand recognition.
All in all, advertising helps to increase brand recognition, which is crucial to a business’ profitability. Brand recognition means increased sales and profits. In the end, you have to realize that your business is not run in a vacuum without any outside influences. Advertising helps to shape the opinions and beliefs of customers and potential customers about your brand or product. Advertising thus plays an important role in brand building.