How Advertising Works in Marketing

The main objective of advertising is to create a direct link with consumers. It may include words or pictures but the purpose is the same. It provides information and is a medium to reach the consumer. The structural elements of an advertisement must appeal to the target group. Since not all receivers will respond in the same way to an advertisement, targeted advertising can be useful for reaching a particular group. This can be done through the use of media such as radio, television, and online advertisements. Marketing research is…

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