How Advertising Helps in Brand Building

Advertising is an advertising communication which uses an openly advertised, non-profit message to advertise or publicize a product, service or concept. There are three broad types of advertising: display advertising, print advertising and promotional advertising. Print advertising usually refers to newspaper inserts, flyers, booklets, billboards, posters and other printed advertising medium. Display advertising generally refers to trade show displays, banners, billboards and other outdoor advertising. Display advertising can be valuable in two different ways. First of all it is an open advertisement that allows for a viewer to take in…

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