Marketing Myopia: How to Avoid Marketing Mistake

In the modern business world, marketing is the act of consciously promoting sales of products and/or services to a targeted or specific target market; possibly including an extended selection of a potential target consumer base; choice of a specific product or services to advertise; and use of various techniques to influence the buying behavior of the target audience. The marketing activities of one organization may be influenced by another organization that is selling similar products or services. Marketing influences the buying decisions of customers, which in turn can affect the…

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