Advertising is an advertising communication which uses an officially sponsored, officially endorsed message to sell or promote a commercial product, service or concept. Sponsors of advertising normally are businesses wishing to market their services or products. The products or services bear the names of official sponsors to advertise their official sponsorship. For example, if a shoe company wanted to endorse the name of a popular sports team, it could have a sponsor’s logo imprinted on the shoes bearing that team’s logo. Under normal circumstances, this sponsorship is disclosed to the public with the usual legal notices, printed on a commercial wall, in a newspaper or on billboards and public displays.
In advertising, the general public plays an active role in the creation of the brand image. Advertisers use numerous creative and complex media to create a powerful and convincing brand image for their products and services. Brand images have significant influence over the loyalty and customer recall that customers have for a business. Television commercials, radio ads, internet ads, magazines and newspapers all play a crucial role in defining the brand image of a particular company.
There are different types of advertising that prospective customers may want to receive. There are print advertising, outdoor advertising, media advertising, and interactive advertising. Print advertising can be classified into two types – one way and multi-way. One-way printing means that the advertisement is being distributed one time only. Multi-way printing entails the distribution of the advertisement multiple times to reach a large number of prospective customers.
Social Media Marketing: With the advent of social media networks like Facebook, Twitter and YouTube, online advertising activities have become a lot more common. Consumers regularly interact with these websites by sharing and commenting on videos, photos and other contents. Such online social media advertisements are known as content-based advertisements. Online content-based advertising campaigns can reach a very broad audience for a given price. In such advertisements, the message reaches the targeted audience at a specific point of time, through the help of several interactive elements.
Banners and Signs: Banners and signs are another form of advertising that you cannot afford to overlook. Large scale banners and billboards are widely used to attract a large number of prospective customers. Banners and billboards can be placed at strategic places like intersections. Signs are primarily used for indoor purposes to promote a particular product or service. If done properly, it can lead to a higher level of recall among consumers. A well-made sign can communicate your products or services in a completely different manner than a banner or billboard.
These four types of advertising all play an important role in effectively advertising a particular brand or product to a target audience. You need to make sure that you understand the requirements and specifications of your intended audience. This would ensure that you produce effective ads. Further, you also need to make certain that you produce effective ads that meet the requirements of your intended marketing strategies.